Award-Winning Brand Consultant and Design Coach
Passionate about building brands that look great and communicate clearly.
At 24, Sapna joined the marketing department at Metro Radio Group. Frustrated at working with their design agency and knowing she could do better, she set up an in-house agency to produce design for the seven radio stations – and their clients.
She went on to freelance for various design agencies before the free gigs and parties lured her back to Chrysalis and then emap radio – helping brands creatively communicate their products via radio promotions, sponsorships and events.
Promoted to emap Cross-Media, she managed large virtual teams and six-figure budgets, engaging national audiences with content-driven campaigns across radio, TV, online, magazines, events and mobile. She helped brands as diverse as Rimmel, Oakley, Selfridges, Toyota and Sony Ericsson.
Headhunted for The Telegraph to do the same, she and her team won several customer service, creativity and sales awards. Her next move was creating award-winning brand-engagement campaigns across the mobile and digital space: for Blyk (a youth mobile network – her work was used at Harvard to teach ‘Best Practice’ for mobile campaigns), Trinity Mirror Group and O2 Media – where again she ran teams of project managers, designers, web-specialists, journalists, photographers and illustrators to bring client campaigns to life in budget and on time.
Sapna has now put over 20 years of design, marketing, advertising, commercial, project management and big brand experience into her own company, InnerVisions ID.
She and her team now help entrepreneurs look great with intelligent branding solutions, combined with a clarity of communication to build their own brands.
Sapna is the official Shifts to Success Branding Mentor.