Does your brand mean business?

As you probably know by now, at Shifts to Success we help our police and NHS clients to develop six-key steps within their business journey…

  1. Ideas
  2. Planning
  3. Branding
  4. Implementation
  5. Products
  6. Sales

Today, I want to talk about No.3 – Branding!

Branding is so much more than a fancy logo or a slogan, and it is a common step that people do not develop correctly, which results in them not gaining proper traction in their business or not fulfilling their business potential.

A brand is how your company communicates consciously and subconsciously with your target customer.

If not developed correctly, it can actually repel your intended customer away from you.

It is very important for you to know that your customers buy based on feelings and emotions, which is largely created by your brand strategy and design.

95% of businesses do not do proper branding and this is another reason why their businesses are suffering.

According to Executive Media, consistent brand presentation across all platforms can increase revenues up to 23%, so it’s worth taking the time to develop this key step!

Some things to consider when developing your brand are:

  1. Name of your company
  2. Your strapline or slogan
  3. Your imagery
  4. Your colours
  5. Your typeface
  6. Your copy
  7. Your logo
  8. Your website
  9. Your brand voice
  10. Your brand guidelines

At Shifts to Success, these are the things we teach and help our clients to build upon with our very own Award-Winning Brand Consultant and Design Coach – Sapna Pieroux, who has just recently been nominated as a finalist for the Women in Business Awards 2019.

So the point is this – take your time in developing your brand, do the research, conduct competitor analysis and it will pay you back tenfold!

As humans, we are initially attracted to good looking and nice things, so with this in mind, ensure that your customers are attracted to your business through its brand.

Proper branding is an asset for your business!

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